Market Research Services
Win/Loss Research
You know which deals you won and lost.
We find out why, from the buyers themselves.
Typical budget
From $1K per interview
including incentives
Typical timeframe
3–4 weeks
Sample size
n=15–20 interviews
What is it?
We interview your recent won and lost buyers directly, not through your sales team, so they speak candidly. You learn why you win, why you lose, who you lose to, and what to fix first. Run it once, or every quarter to see whether your fixes are working.
What types of questions does it answer?
Why do we really lose deals?
Who are we losing to, and why?
Is our pricing costing us deals?
Where in the sales process do deals turn?
What almost changed the winners' minds?
What should we fix first?
What do I get?
Interview guide
Built around your sales process, competitors and pricing, so every interview gets at the reasons that matter.
Win/loss report
Why you win, why you lose and who you lose to, with recommendations ranked by what to fix first.
Leadership readout
We walk your sales and marketing leaders through the findings and agree on the next moves.
Who will be managing my project?
Martin Predd
Managing Partner
A founding member of Brand Amplitude, Martin is an expert in qualitative and quantitative methods and has run pivotal research for dozens of well-known brands over the past 20 years. He leads every project, with analysis by Rudy Goldstein, PhD.
Know why you lose before next quarter.
Book a 30-minute intro call with Martin Predd. Tell us about your pipeline, and we'll design the interviews that explain it.
Book a Call