Market Research Services
Pricing & Packaging
Price is the fastest lever on profit, yet it's often set by gut feel.
We help you set prices, tiers and packaging on evidence from your buyers.
Typical budget
From $40K
per project
Typical timeframe
6+ weeks
Sample size
n=500+
What is it?
We measure what your target buyers will pay, and what they expect to get for it. We choose the pricing method that fits your decision, test tiers and bundles, and estimate willingness to pay by segment. For consumer brands, we also test physical packaging before you change it. Your sales data helps, but it isn't required.
What types of questions does it answer?
What will buyers pay, and where does demand fall off?
Are we leaving money on the table?
How many customers do we keep if we raise prices?
Which features belong in which tier or bundle?
How does willingness to pay differ by segment?
Will a new package design win or lose buyers?
What do I get?
Price sensitivity
Research with your target buyers, using the method that fits the question.
Tiers & bundles
Which features belong in which package, and what each one should cost.
Recommendations
Price points, tiers and what to test next, and a readout where we agree on the next moves.
Willingness to pay
What each segment will pay, so you can price for the buyers who matter most.
Packaging tests
How a new package design performs against your current one and competitors on shelf, before you commit to a change.
Who will be managing my project?
Martin Predd
Managing Partner
A founding member of Brand Amplitude, Martin is an expert in qualitative and quantitative methods and has run pivotal research for dozens of well-known brands over the past 20 years. He leads every project, with analysis by Rudy Goldstein, PhD.
Set your prices on evidence.
Book a 30-minute intro call with Martin Predd. Tell us the pricing decision you face, and we'll design the research that answers it.
Book a Call