Market Research Services
Customer Insight Communities
You need regular feedback on sporadic questions that don't justify investment in an ad hoc study each time.
We run a community of your best customers, for a few focused weeks or as a standing panel.
Typical budget
Pop-up from $50KOngoing from $100K
Typical timeframe
Pop-up results in 6 weeksOngoing quick impromptu readouts
Sample size
n=50+
What is it?
An online community of your best customers, recruited and moderated by us, in one of two ways. A pop-up community tackles a focused set of questions over a few weeks. An ongoing community is a standing panel you can bring marketing and strategic questions to whenever they come up, with quick feedback and no need to spin up a new study each time. Members take part from home or in the store, over days, through mobile-friendly activities with photos and video, so you see real behavior. It works for B2C and for B2B customer advisory panels.
What types of questions does it answer?
What do our best customers think of this idea?
Which of these options should we take forward?
How do customers really use our product day to day?
What would make them buy more, or more often?
How do they react to a change before we make it?
What is changing in their lives and needs?
What do I get?
Your own panel
Your best customers, recruited and moderated by us, with profiles by segment and spending.
Mobile activities
Video diaries, mark-up boards, shopping missions and more, built around your questions.
Quick readouts
Tagged quotes, photos and video clips, and a readout where we agree on the next moves.
Private backroom
A feed where your team watches along and suggests follow-up questions.
Who will be managing my project?
Martin Predd
Managing Partner
A founding member of Brand Amplitude, Martin is an expert in qualitative and quantitative methods and has run pivotal research for dozens of well-known brands over the past 20 years. He leads every project, with analysis by Rudy Goldstein, PhD.
Keep your customers on call.
Book a 30-minute intro call with Martin Predd. Tell us the decisions coming up, and we'll build a community that helps you make them.
Book a Call