Market Research Services
Custom Research
Not every business question fits neatly into a service category.
We design custom research around the decision you face, using the methods that answer it best.
Typical budget
From $25K
Typical timeframe
4–6 weeks
Sample size
Varies
What is it?
Not all business questions fall neatly into our service categories. Have a specific question and aren't sure which methodology fits? We design custom research all the time to address your business's most pressing questions. We draw on a full suite of tools and methods to get you the answers you need.
Methods we can deploy
Conjoint Analysis
Trade-off testing that shows which features and prices buyers value most.
TURF Analysis
Finds the combination of options that reaches the most unique buyers.
Segmentation Studies
Groups buyers by needs, attitudes or behavior so you can target each one.
AI-Moderated Interviews
In-depth conversations at scale, moderated by AI and reviewed by our team.
Cluster Analysis
Statistical grouping that reveals natural patterns in your customer data.
Attitude & Usage Surveys
How people feel about a category, what they use, and how often.
Ethnographies
Observe real behavior in context, at home, at work or in the store.
Secret Shopper Studies
Trained shoppers experience your brand (and competitors) as customers do.
In-Store Interviews
Catch shoppers at the shelf and hear why they pick one option over another.
Geo-Targeted Surveys
Surveys aimed at buyers in specific markets, stores or trade areas.
In-Home Usage Tests (IHUTs)
People try your product at home and report how it fits into daily life.
Claim Substantiation Research
Evidence that supports a marketing claim before you put it in market.
What do I get?
Our decks are highly visual and designed to be understood by non-technical audiences. Every project includes a 5–10 slide Executive Summary with key findings and recommendations, plus a readout where we agree on the next moves.
Who will be managing my project?
Martin Predd
Managing Partner
A founding member of Brand Amplitude, Martin is an expert in qualitative and quantitative methods and has run pivotal research for dozens of well-known brands over the past 20 years. He leads every project, with analysis by Rudy Goldstein, PhD.
Get answers to the questions that don't fit a box.
Book a 30-minute intro call with Martin Predd. Tell us the decision you face, and we'll design the research that answers it.
Book a Call