Market Research Services
Market Sizing / TAM
You need a market size you can defend to your board or investors.
We build it by surveying your customers and prospects, not an analyst report.
Typical budget
From $25K
per project
Typical timeframe
4–6 weeks
Sample size
n=300+ respondents
What is it?
We size your market from your definition of the customer: total, serviceable and obtainable (TAM, SAM and SOM). We survey your target buyers, build the estimate from real customer data, and check it against published figures. You get the model, not just the number.
What types of questions does it answer?
How big is our market, really?
How much of it can we realistically win?
Which segments hold the most volume and value?
Would buyers take up a product that doesn't exist yet?
Does our estimate hold up against published figures?
Where should we focus first?
Who responds best to your value proposition, and what distinguishes them from the wider market?
What do I get?
TAM, SAM & SOM
Total, serviceable and obtainable market, built from your definition of the customer.
Demand & segments
Survey-based take rate and segment sizes, so you know where the volume and value are.
Model & readout
A short model that shows every assumption, and a readout where we agree on the next moves.
Ideal Prospect Profile (IPP)
Who responds best to your value proposition and what sets them apart, so sales and marketing know exactly who to target.
Who will be managing my project?
Martin Predd
Managing Partner
A founding member of Brand Amplitude, Martin is an expert in qualitative and quantitative methods and has run pivotal research for dozens of well-known brands over the past 20 years. He leads every project, with analysis by Rudy Goldstein, PhD.
Get a market size you can defend.
Book a 30-minute intro call with Martin Predd. Tell us the market you're weighing, and we'll design the research that sizes it.
Book a Call