Market Research Services
Customer Personas
Marketing, sales and product each have their own picture of the buyer.
We give them one shared picture, built from your buyers' own words.
Typical budget
From $30K
per project
Typical timeframe
6 weeks
Sample size
Varies
What is it?
We find out who really buys, who influences the decision, and how they get from first need to signed deal. We start from your existing customer data, then talk to real buyers through interviews or online community activities, and size each persona with a survey where needed. For B2B, we map every role on the buying committee, not just the signer.
What types of questions does it answer?
Who are our buyers, really?
Who else influences the decision?
What do they need, and what holds them back?
How do they move from first need to purchase?
Which touch points matter most at each stage?
Where do we lose buyers along the way?
What do I get?
Buyer personas
Who buys, who influences, what they need and what blocks them, drawn from real buyers.
Buyer journey map
Before, during and after the sale, with the touch points that matter at each stage.
Shared readout
One picture for sales, marketing and product, and a readout where we agree on the next moves.
Persona sizing
A survey that shows how big each persona is, so you know where to focus.
Who will be managing my project?
Martin Predd
Managing Partner
A founding member of Brand Amplitude, Martin is an expert in qualitative and quantitative methods and has run pivotal research for dozens of well-known brands over the past 20 years. He leads every project, with analysis by Rudy Goldstein, PhD.
Get one shared picture of your buyer.
Book a 30-minute intro call with Martin Predd. Tell us who you sell to, and we'll design the research that maps how they buy.
Book a Call