Market Research Services
Messaging/Creative Tests
Creative decisions often come down to gut feel and the loudest voice in the room.
We test your messages, ads and concepts with your target buyers before launch, so you can put your media dollars behind the work that performs.
Typical budget
Quant from $8.5KQual from $17.5K
Qual plus incentives
Typical timeframe
Quant 2+ weeksQual 4+ weeks
Sample size
Quant n=200+Qual 2+ groups or 20+ IDIs
What is it?
We put your messages, taglines, claims, concepts, ads and packaging in front of your target audience before launch. It runs as quant or qual, depending on your goals: a survey (n=200+) to score and compare options, or focus groups and in-depth interviews (IDIs) to understand why something works. Your agency can submit work directly.
What types of questions does it answer?
Which message or concept should we lead with?
Does our tagline land with the target audience?
Are our claims believable and different?
Which ad should get the media budget?
What should we keep, and what should we change?
Will a new package design win or lose buyers?
What do I get?
Pre-launch tests
Messages, claims, concepts, ads and packaging, tested with your target audience before launch.
Appeal drivers
What draws people in and what holds them back, so you know what to keep and what to change.
One-page readout
Score, why and what to change for each test, and a readout where we agree on the next moves.
Benchmark score
A score built from your own past tests and category, so each result has context.
Testing often? We offer a quarterly testing option at a discount. Contact us for details.
Who will be managing my project?
Martin Predd
Managing Partner
A founding member of Brand Amplitude, Martin is an expert in qualitative and quantitative methods and has run pivotal research for dozens of well-known brands over the past 20 years. He leads every project, with analysis by Rudy Goldstein, PhD.
Know what works before you spend.
Book a 30-minute intro call with Martin Predd. Tell us what you're about to launch, and we'll design the test that tells you what works.
Book a Call