Market Research Services
Brand Health Tracker
You spend real money on marketing, but demonstrating ROI to leadership can be a challenge.
We track your brand's health against key competitors via periodic survey pulses, so you can demonstrate ROI with confidence and adjust ad spend to the channels that deliver.
Typical budget
From $15K
per wave
Typical timeframe
Results in 4 weeks
Sample size
n=300+
What is it?
An ongoing survey of your target buyers, run in waves annually, twice a year, quarterly or ad hoc as needed. Each wave measures your brand funnel (awareness, consideration, use and preference), plus NPS and brand image, for you and the competitors you name. The core questions stay the same so you can see the trend, and each wave has room for a topical module.
What types of questions does it answer?
How many buyers know us, compared with competitors?
Where do we lose buyers in the funnel?
Is our marketing moving awareness and consideration?
How do buyers see our brand versus competitors?
Would our customers recommend us?
Are we gaining or losing ground, wave over wave?
What do I get?
Baseline wave
Funnel, NPS and brand image for you and your named competitors, from a sample built around your buyers.
Custom questionnaire
Built around your positioning, with the brand attributes you choose.
Readout every wave
Recommended actions after each wave, and a readout where we agree on the next moves.
Trend charts
Results across waves, delivered as a deck plus data file, so you see what is changing.
Significance testing
Every wave-over-wave change is tested for statistical significance, so you can separate real movement from noise and act only on shifts that matter.
Who will be managing my project?
Martin Predd
Managing Partner
A founding member of Brand Amplitude, Martin is an expert in qualitative and quantitative methods and has run pivotal research for dozens of well-known brands over the past 20 years. He leads every project, with analysis by Rudy Goldstein, PhD.
Start tracking your brand.
Book a 30-minute intro call with Martin Predd. Tell us the competitors you watch, and we'll design a tracker that measures you against them.
Book a Call