STRATEGIC BRANDING
WORKSHOPS

We help organizations align around their brand’s true purpose—delivering consistent value to customers.

Effective brand management requires more than clever marketing. Strong brands occur when organizations unite behind a common goal of nurturing meaningful relationships with the audiences they serve.

blackboard image, marketing expert, Brand Amplified

Marketing for
Non-Marketers

Also called “Marketing 101”, our introductory workshops are designed to educate non-marketers on the meaning and importance of marketing, and how strong brands serve as “north stars” to guide business decisions across departments and business functions.

hand holding people, marketing expert, Brand Amplified

Customer
Centricity

Technology and globalization have placed product-centric companies at an increasing competitive disadvantage in the marketplace. Our Custom Centricity workshops are designed to help cross-functional teams reorient their thinking to be more customer-focused.

treasure map, marketing expert, Brand Amplified

Strategic
Marketing Planning

Every marketing team does marketing planning, but few are satisfied with the process or outcomes. Our Strategic Marketing Planning workshops implement shared processes and language to help you focus on what needs to happen to win in the marketplace.

Tailored to fit your business objectives.

Our strategic branding workshops typically last 4-6 hours (including breaks) and can be conducted either virtually or on-site. Workshops are available as standalone engagements, and are often paired with brand strategy consulting.

 

Learn from experienced teachers.

Our custom workshops are based on years of experience teaching in the boardroom and classroom.
Recent teaching venues include:

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 Let’s talk.

We love talking with business leaders about their brands.