Brand Amplitude®, LLC: Custom Branding Programs and Millennial Marketing

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11.8.11 Carol Phillips published on Meng Online: "More Black Jelly Beans: Getting the Most from Market Research Investments"

10.2.11 Carol Phillips quoted in LA Times article "MTV Remakes Itself For Millennial Generation"

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Consumer Insights for Sustaining Brand Relevance

Brand Amplitude is a market research firm that helps brands learn how to connect with consumers and amplify their message in an era of social media. Attention is a scarce commodity and brands need more than a consistent message to stay top of mind and relevant -- they need a clear purpose and a broader understanding of what matters to customers. Our suite of online research methodologies are designed to help brands get the insights they need to engage meaningfully with media-savvy Millennials and other connected consumers.

Carol Phillips
Read latest articles and whitepapers by our President and University of Notre Dame marketing professor, Carol Phillips

Millennials
Download our latest e-book – Millennials: What Makes Them Different?

Toolkits
Learn more about our research tools and approach to brand strategy development