We ask the right questions and identify meaningful insights to grow your brand.

Our Point of View

Healthy Brands Mean Healthy Businesses Deep insight into customers and prospects is key to understanding a brand’s current...
Brand Assessment Using the 3-Circle Model The 3-Circle Model – is a stunningly simple way to identify what really matters...
Brand architecture is an organization’s face to the outside world. The way the portfolio is presented, the brand names...
Stand Out or Stand Apart? Ideally, a brand should do both. True differentiation allows a brand to stand out for being...
Personality Sets a Brand Apart With increased globalization and diminishing opportunities for tangible differentiation,...
Benefits of a Strong Brand Strong brands are intangible assets that grow in value over time with continued investment. Once...
Digital technology is reshaping every aspect of business: product development, go-to-market strategy, customer service, and...

Case Studies

  • Converting Shoppers at Point of Sale
    angielistAs a leading supplier of duck to restaurants and specialty stores, Maple Leaf Farms came to us with this question: How can more consumers be encouraged to consider duck as “everyday” protein to serve at home? Read More...
    +39%
    Potential Category Growth
    38%
    Specialty Store Shoppers Open to Preparing Duck at Home
  • ökocat Natural Cat Litter
    okocat logoIn early 2013, Healthy Pet decided to enter the fast growing natural fiber cat litter category. Just one year later, they introduced a line of super-absorbent, wood-based cat litter products called ökocat (German for 'eco-cat'). Read More...
    36%
    U.S. Households Own a Cat
    $1.7
    Billion Dollar Market
  • Millennials Homeownership
    homeThey spend on their homes at the same rate as other homeowners, and when they make decisions they rely on online information from Yelp and Angie’s List as well as other social media sites. Read More...
    13%
    Homeowners are Millennials
    32%
    Home Buyers

What our clients say...

  • Our CarGurus client shared with us a spreadsheet for the initial Brand Tracker you just completed. They were clearly impressed with your methodology and approach – kudos to your team.

    Huntington Beach, California

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