Means-End Decision-Making Using StrEAM™ Interviewing
StrEAM™, a new online method for conducting and analyzing laddering interviews, makes it possible to quantitatively identify the hierarchy of product features, functional benefits and emotional benefits that drive brand differentiation and choice.
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Get Results Faster with Online Focus Groups
Online focus groups help companies get the insights they need from the people they want to talk with most. No more travel and wasted productivity and results in less than two weeks!
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Brand Strategy Toolkit: Everything You Need to Define a Brand in One Place
This brief presentation provides the basic frameworks for creating a brand strategy: brand audit and brand inventory, brand equity platform, target insights, positioning, personality, brand experience and more.
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