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BA NEWS

Innovative Research and Brand Strategies

Carol Phillips of Brand Amplitude, LLC


Brand AmplitudeŽ, LLC is an independent brand research and consulting firm. We help companies understand what their customers and potential customers think of their brand, develop brand positioning and strategies for strengthening their brands, and methods for measuring the impact of their brand. Our services include qualitative and quantitative online research and brand strategy consulting.

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AMA Webinar
Decision-Mapping Research
Our online tool for conducting and analyzing laddering interviews quantitatively identifies the hierarchy of features, benefits and values that drive brand differentiation and choice.

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Millennial Marketing
Millennial Marketing
Explore our wealth of information about Millennial marketing, including links to our blog, our Millennial Marketing Handbook (free download), and information on our upcoming syndicated food and wine study.

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Brand Strategy Toolkit
Our Latest Strategy Toolkit
Learn more about how to optimize Brand Architecture to provide a clear and leverage able ‘face’ for your business strategy.

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Brand Amplitude®, LLC, Notre Dame Path Stevensville, MI 49127, Phone/Fax: (269) 429-6526
Copyright © Brand Amplitude®, LLC, 2009

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