Pop-up Research Communities

Pop-up research communities are a natural choice for studying consumer decision-making because they replicate the user experiences of familiar social media platforms most customers already use daily. Mobile-friendly activities make it easy to capture relevant photos and videos as they happen — whether from the store, or from the sofa.

Activities for Every Situation

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Video Diaries

Gain an intimate look into how customers are using your products in their homes.

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Wishing Walls

Great for ideation and brainstorming, wishing walls make it fun to share ideas in a group setting and have other respondents like and comment.

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Mark-up Boards

Refine product concepts or advertising in real-time with the ability to highlight appeal drivers and limiters with different colored markers.

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Letter Writing

Have your customers write a letter to a prospective customer with advice on how to search for the best product or service in your category.

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Secret Shopper

Send customers on a “secret shopper” mission and have them report back with detailed photos documenting their experiences and impressions.

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Step-by-Step

Break down package impressions or product usage by having respondents create “step by step” guides. Great for in-home usage tests!

Customized to fit your needs.

Ad hoc pop-up communities typically last at least one week, and deliver deep qualitative insights for a similar price as a few focus groups. Some clients opt to maintain an “always-on” community of customers they can routinely tap for insight on product enhancements, new creative, in-home usage testing, and more.

Designed for research.

 

Detailed Profiles

Quickly pull up relevant contextual information about a respondent, such as demographics, category spending, segment, or favorite brand.

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Comments & Tags

Submit moderator notes or follow-up questions via a private “backroom” feed, and tag responses to easily catalogue particularly rich insights for future reference.

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Seamless Scheduling

Create tailored activities for different segments while retaining control of order of completion.