Brand Architecture

architecture assetsBrand architecture is the external ‘face’ of your business strategy; consumers and customers know you through your brands and your brands support your business strategy. To be effective, each brand needs its own strategy. Brand architecture establishes the optimal interrelationships of brands within a single company, the role of role of each brand in the corporate portfolio, and the linkages between brands.


For more information on brand architecture, check out our Brand Architecture Toolkit.