Millennials

Millennials, young adults 30 and under, are a key target for many brands today and the target of the future for everyone else. They are diverse, marketing savvy and socially empowered. Brand Amplitude was one the earliest firms to recognize and discuss differences between other generations and why they matters to marketers. These speeches summarize much of what we know and think about Millennials. For more, check out our blog or our MillennialMarketing wiki. 

Attracting Millennials to Museums

Millennials are not included to spend their leisure time and money on going to museums. Yet museums have a lot to offer if they can present their experience in a compelling way. This presentation shares the results of our exploration of what would motivate Millennials to make visit museums more regularly Download Page: Download this October 2010 PowerPoint Presentation, “Motives and Motivations: Attracting Millennials to Museums.” This presentation was shared at with the Michigan Museums Association in Kalamazoo, MI by Carol Phillips of Brand Amplitude.

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Millennial Marketing Case Study

The University of Notre Dame wanted to increase donations from young alumni, those who graduated within the past 10 years. This presentation describes how Brand Amplitude helped Notre Dame learn more about what motivates young donors and how to encourage them to step up their giving. Download page: Download this Dec. 2011 PowerPoint Presentation, “Exploring and Encouraging Young Alumni Giving”. This presentation was shared at the CASE V conference on higher education marketing in Chicago, IL by Carol Phillips of Brand Amplitude and Tim Ponisciak of Notre Dame.

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Millennials & the Iconic Brands of the Future

Millennials love brands and use them to curate their identities. This presentation explains that what makes brands iconic is how they speak to Gen Y culture in a way that transcends what is cool now. Vogue and State Farm are featured as examples of brands that are excelling at maintaining their iconic status for Millennial generation. Download page: Download this April 2011 PowerPoint Presentation, “Millennials and the Iconic Brands of the Future”. This presentation was shared at the Notre Dame MBA Marketing Symposium in South Bend, IN by Carol Phillips of Brand Amplitude.

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Researching the Millennial Mind

Millennials want to share their ideas, but ordinary surveys and focus groups are just one way to talk to them. This presentation discusses some of the more innovative ways marketers can use to better understand this key demographic cohort. Download page: Download this November 2010 PowerPoint Presentation, “Researching the Millennial Mind.” This presentation was shared at the Digital Behavior, A Generational Divide conference in Toronto, ON by Carol Phillips of Brand Amplitude.

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