Our Tools Make Us Different
Most brand research companies claim to do similar things, but we firmly believe that it is our tools that make us different. As pioneers in online qualitative research, we have seen methodologies come and go, and are constantly evaluating the newest research techniques to inform our insights-based approach to branding.
For our clients, this means access to the best research methods available - proven methods that consistently deliver actionable, results-focused insights. How do we know our methods are the best? In addition to keeping a constant eye out for innovations in marketing research, our President, Carol Phillips, actually teaches these methods to her students at the University of Notre Dame. This unique combination of academic vetting and real-world results gives us absolute confidence that there are no better tools available for branding research than the ones we use everyday.
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Decision-Mapping Research
Our online tool for conducting and analyzing laddering interviews quantitatively identifies the hierarchy of features, benefits and values that drive brand differentiation and choice.
Click the buttonw below to download a PDF with more information.
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Brand Architecture Toolkit
Learn more about how to optimize Brand Architecture to provide a clear and leverage able ‘face’ for your business strategy.
Click the button below to download the toolkit.
(PPT)
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Brand Strategy Toolkit
This brief presentation provides the basic frameworks for creating a brand strategy: brand audit and brand inventory, brand equity platform, target insights, positioning, personality, brand experience and more. (PPT)
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Brand Resonance Scanning
Brand Resonance Scanning is a diagnostic approach to determining the most meaningful assets with the greatest customer appeal and the greatest potential for profitable growth in a company’s brand portfolio. Download more information by clicking the button below. (PPT)
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Proof Point Piloting (PPP)
Proof Point Piloting is an insights-based approach for determining the executable ideas with the greatest consumer appeal and the greatest potential for profitable growth. Download more information by clicking the button below. (PDF)
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Online Focus Groups
An overview of our approach to online focus groups. (PPT)
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Branding
From the Inside Out: How to Approach Brand
Strategy, Brand Measurement and the Management
of Brands as Assets
Used in the MBA Brand Strategy
class at the University of Notre Dame, this
paper provides a general description of
the process of conducting a brand audit
and developing a brand strategy. (PDF)
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Using these tools, we tailor qualitative and quantitative research specifically to meet each individual client's needs. To learn more about how Brand Amplitude® can put these tools to work for your organization, please contact our team today!
