Our Services

Brand Amplitude® offers a complete range of market research and brand consulting services to organizations large and small.

Custom Research

Bullseye We tailor qualitative and quantitative research specifically to meet client needs. We answer their most pressing customer questions, and provide insights that form the basis of brand strategy and positioning.

Brand Amplitude® was an early pioneer of online qualitative research. Each year we conduct hundreds of online focus groups on behalf of clients like JC Penney, General Mills and their ad agencies. These studies range from customer decision drivers to brand exploratories to concept and package evaluations.

Secondary Research

magnifying glass We make a point of leveraging existing research as much as possible. We subscribe to several syndicated research services, and have access to many more through the Business Information Center at University of Notre Dame. As a result, we are an economical resource for:

Competitive assessments
Market size & growth studies
Consumer trends
Strategic opportunity assessments
Industry overviews

Last year we helped Whirlpool identify and profile brand leaders in customer service across a range of durable, retail, service and technology industries using entirely secondary research.

Insight-based Consulting

light bulb Research is only a means to an end. Our goal is to provide data-driven insights that improve business results. We produce a range of custom deliverables for clients, including:

Brand audits – current assessment of a brand’s equities based on perspective of key constituencies.
Competitive assessments – comparison of targets, equities, benefits and positioning of relevant brands across the category.
Market attractiveness assessments – analysis of market size, growth, and profitability, current players’ effectiveness at meeting customer needs, and identification of unmet customer needs.
Target audience profiles – demographics, attitudinal and behavioral assessment of key segments and recommended targets.
Brand strategy – recommended brand identity and positioning, including recommended target, frame of reference, key benefit delivered, and reasons to believe the brand can deliver. Click here for case study
Brand activation plans – recommendations for bringing the brand to life across key points in the customer experience.
Brand tracking & measurement solutions – survey instrument, baseline assessment, and recommended go-forward process for periodic updates.