News

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Articles

The Perils of Getting Down With the Kids, Financial Times, by Michael Skapinker (includes quotes from Carol Phillips), November 24, 2009

Strangely Appetizing, TIME, by Joe Stein (Includes quotes from Carol Phillips), August 24, 2009

How To Evolve Products in Turbulent Times , Advertising Age, by Carol Phillips and Brian Christian, June 16, 2009.

The Inside Scoop on What Spurs Millennial Hires, Advertising Age, by Carol Phillips, September 22, 2008

Get the Best Out of Millennials by Tweaking Habits, Advertising Age, by Carol Phillips, February 4, 2008

Millennials: Clued in or Clueless?, Advertising Age, by Carol Phillips, November, 19, 2007

Online Group Messaging: A Technological Spin on Focus Groups, AMA Marketing News, featuring Carol Phillips, September, 15, 2007

In Search of True Brand Equity Metrics: All Market Share Ain’t Created Equal, Journal of Advertising Research, by Carol Phillips and Thomas J. Reyonolds, June 2005