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Millennial Marketing

Millennials have emerged as one of the hottest topics in marketing, and with good reason: as the children of the Baby Boomers (sometimes called the Echo Boom generation), they are beginning to enter the marketplace for the first time, and represent the future of almost every business.

So who are the Millennials anyway? What makes them different? What will this mean for your organization? The Brand Amplitude® team has been studying Millennials for several years and has compiled a wealth of information about them, including a Millennial Handbook, a regularly updated blog, and speeches on Millennials given by our President, Carol Phillips. Click the links below to explore or download these resources.

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	The Millennial Handbook Are you feeling a need for an overview on Millennial Marketing, all in one place? Check out our Millennial Handbook: A Snapshot to Everything Gen Y. (PDF)
	Millennial Marketing Interviews and Features Carol Phillips Interview on Social Nerdia Carol Phillips cited in FInancial Times Article Carol Phillips Interview on TheNextGreatGeneration Blog
	Millennial Whitepapers For more detailed information on individual Millennial marketing topics, check out our white papers: Marketing to Millennials (PDF) What Appeals to Millennials? 10 Brands that Hit the Mark (PDF) A Fresh Look at Freshness (PDF)
	Marketing to Millennials: A Generational Portrait Drawing on a variety of secondary and proprietary sources, this brief e-book provides a generational portrait to help guide marketer’s efforts to reach, engage and communicate with Gen Y. (PDF)
	MillennialMarketing.com Brand Amplitude® has recently unveiled MillennialMarketing.com, where our President Carol Phillips hosts her blog on all things related to Millennial Marketing. Carol has been blogging (and tweeting!) about marketing to Millennials for more than two years and speaks regularly on the topic. Subscribe today!
	Millennial Marketing Wikispace Over the past few years, there has been an explosion in surveys and meta-analyses of data on teens and young adults 18-29. Much of this research is available free on the internet. We've collected our favorite links on this wiki; please feel free to create links to other studies you may know of. And check back often, we plan to keep it up to date.

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