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Marty Predd Research Associate Marty Predd is an experienced market researcher and qualitative moderator. Marty has nearly 10 years of experience in technology, Web development and print design. Marty’s areas of research expertise include web site usability and concept testing, social networks, youth marketing and technology. Based in Portland, OR, he has worked closely with BrandAmplitude for nearly three years, and has led research projects for such clients as CPFilms, Pepsi, Bing, TeleFlip, and SAM'S Club. He has

provided project management support for numerous projects including the Bronx Zoo, Whirlpool Corp. and General Mills.

Marty has the unusual distinction of having studied Physics at DePauw University in Greencastle, IN and and English Writing at the University of Chicago (right brained AND left brained). In addition to research, Marty designs and develops web sites and online communications for many online firms, as well as offline organizations, including the Wildlife Conservation Society (New York) and Purdue University (North Central).