Request a Demonstration: Laddering Research Using Opinion Chat

Consumers can’t always tell you why they do what they do. Laddering is one of the most effective research techniques for revealing true customer motivations.. Understanding the connections or ‘pathways’ between consumer values and brand characteristics helps marketers know which ideas are most important in driving decisions. Our Opinion Chat software is specially designed to facilitate laddering interviews and analysis. 

Click here to learn more about using Opinion Chat to ensure more consistent individual interviews (IDI’s) and for laddering research.