The Brand Strategy Toolkit : Buy It Now at Lulu.com

 

brandstrategycoverAt last, everything you need to create a brand strategy all in one place. Our new Brand Strategy Toolkit uses the same frameworks and models we use with clients and to teach students at University of Notre Dame and UC Berkeley. Each chapter tells you what you need to know, offers templates, and provides completed examples from our work with clients.

 
 

Contents:
 

Introduction

Chapter 1: Brand Audit

Chapter 2: Profiling Customers and Understanding Targets

Chapter 3: Defining Brand Benefits

Chapter 4: Articulating the Long-Term Identity

Chapter 5: Expressing the Brand

Chapter 6: Crafting a Near-Term Positioning

Chapter 7: Achieving Internal Alignment

Chapter 8: Activating the Brand

Chapter 9: Closing Thoughts

 

Read Patricia Martin's Review on Meng Blend: For the Marketing Essentialist, a Review of the Brand Strategy Toolkit

Available for purchase as a downloadable ebook for $15.00 at scribd.com or as full-color hardcover at lulu.com for $30.02.

 

Buy the PDF   Order a Hard Copy