Tests and Measurements

Effective brand management requires feedback. Positioning concepts, messages and campaigns can be refined through customer testing. Measuring brand performance over time helps brand managers and top management understand the value and contribution of brand investments to their overall business and identify opportunities to improve marketing effectiveness. 


Insights Offerings
 

Market Research

  • Meta-Analysis of Existing Information & Gaps Assessment
  • Current Customer & Market Profiling
  • Market Trends Identification & Analysis
  • Opportunity Sizing & Assessment
     
 Exploratory Research
  • Insights Explorations (IDI’s, Online Focus Groups, Ethnography)
  • Customer Decision-Making (Laddering & Decision Mapping)
  • Segmentation (Customer, Need States, other)
     
 Brand Measurement 
  • Brand Equity Measurement
  • Awareness & Perceptions Tracking
     
 Quantitative Testing 
  • New Product Concept Tests
  • Positioning Evaluations
  • Packaging Tests
  • Communications & Message Tests
 

Download the PDF for a complete description of our insights offerings.