Customer Segmentation

Knowing which customer segments represent the greatest potential for profitable revenue growth is essential to making sound choices about investment priorities.  There is no one universally useful way to segment people, but your segmentation should include buying behavior and decision-making criteria as well as demographics. Regardless of how you segment your audience, understanding and profiling key segments is one of the most important steps in managing a brand. Go deep into describing what motivates customers in key segments.

 

 

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