Brand Activation

Not long ago, activating the brand meant launching a new advertising campaign. Today, many strong brands are created with little or no advertising support. Zappos, Google, Amazon, and Starbucks are just a few of the brands that relied on compelling brand experiences rather than advertising to build their brands. Brand experience encompasses everything that touches customers, before, during and after the sale. The list of possible touch points is long.  A clearly articulated Brand Identity provides the ‘north star’ for filtering ideas and prioritizing programs that will most impact customer behavior and perceptions.