Whad do Deloitte, Mercedes, ABC Family, MTV, Miracle Whip, Ford Fiesta, Herbal Essences, State Farm and the U.S. Army all have in common? Each has recognized the importance of generation-specific marketing targeting Millennials.
Candy and snack marketers might also want to adapt their strategies to reach this latest generation. These marketing savvy, technologically adept and socially empowered consumers demand more from brands — more value, more personalization and more giving back — than consumers ever have before. The investment might be worth it, because once you earn their loyalty, they can serve as your greatest brand advocates.