Millennials and Media

Mobile: Brands and Brand Managers Are In for a Thrill

on Tuesday, 15 November 2011. Posted in Millennials and Media

Brand managers have historically aimed for consistency in the online experience and have aimed to deliver a largely uniform presentation of their brands. Their websites house most, if not all, of their content and serve as the one-stop-shop for accessing it. This approach to online brand management has been possible as long as users could access a brand’s online assets through just one platform, the computer (whether desktop, laptop or netbook), and only a handful of operating systems.

Mobile Millennials Leading the Way

on Wednesday, 13 October 2010. Posted in Millennials and Media

Suddenly all the news about Millennials seems to be about mobile marketing! How many are mobile? What devices are they using?  What are they doing? And above all, will they accept ads on their mobile devices?  Here are some of the highlights of recent reports by Pew, Nielsen and others.

TV Viewing Habit Shifts: Generational or Just Age-Related?

on Sunday, 20 June 2010. Posted in Millennials and Media

Young people today watch more video in more different places other than traditional TV. This is hardly news.

Millennials Read Differently

on Thursday, 13 May 2010. Posted in Millennials and Media

“I don’t read a lot, I never have. I was happy when the movie ‘Where the Wild things Are’ came out, ’cause that’s the first movie I’ve ever been qualified to say that the book was better than the movie.” — Tony Grayson, High School Senior, Oak Park, IL

Where Millennials Hang Out Digitally

on Friday, 12 March 2010. Posted in Millennials and Media

When I was a teen we spent hours on our AT&T Princess Phones, tying up the single family line for everyone else in the house. There was no call waiting or voice mail. “Get Off the PHONE! I need to make a call!!” was a common parental lament.

Millennials Lead in Word of Mouth Recommendations

on Thursday, 14 January 2010. Posted in Millennials and Media

Brands looking for advocates would do well to target Millennials.

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