Amisha Sinha Consultant

Amisha brings a broad marketing expertise to Brand Amplitude® with strong experience in consumer research and analytics, concept development, CRM, and competitive marketing.

Prior to working with Brand Amplitude®, Amisha spent almost ten years at Blockbuster Inc, most recently heading up the Consumer Insights and CRM team where she focused on developing actionable insights to help shape and implement the business and marketing strategy, including leading a Brand Strategy effort in 2006.

Prior to Blockbuster, Amisha spent time at Mary Kay Inc. in the international marketing group, supporting Asia-Pacific product development initiatives. Amisha began her career in marketing communications with Bank of Oklahoma.

Coming from the “client-side”, Amisha understands the importance of being able to develop insights that have tangible business implications, allowing the ability to deliver front-end design and development and back-end recommendations tied to the overall business goals.

Currently based in Sydney, Australia, Amisha consults for both US and Australian clients. Amisha has also spent a significant number of years living in Belgium and speaks multiple languages. She holds a BSBA from University of Tulsa and an MBA from SMU in Dallas.