Team
Carol Phillips - President
A marketing professional with over 25 years experience in designing consumer research and marketing communications programs, Carol’s experience spans the consumer durable, telecommunications, and packaged goods industries. Carol was among the first marketing professionals to see the power of doing qualitative research studies online. Carol has conducted dozens of studies and hundreds of online groups for her clients. In the process, she helped pioneer many online design innovations.
Judy Hopelain - Partner
Judy has over 20 years of hands-on experience helping to position companies for marketplace success. Prior to her work with BrandAmplitude, Judy was a senior member of the leadership team at several leading strategy firms, including Prophet Brand Strategy, Accenture, Swander Pace & Company, and The Boston Consulting Group. Judy's thought leadership and insight have driven top- and bottom-line impact for clients like Visa, Wells Fargo, HP, Chevron, Payless ShoeSource, Mattel, and American Girl.
Marty Predd - Research Director
Marty Predd is an experienced market researcher and qualitative moderator. Marty has nearly 10 years of experience in technology, Web development and print design. Marty’s areas of research expertise include web site usability and concept testing, social networks, youth marketing and technology.
Carolyn Kelley - Marketing Consultant
Carolyn Kelley is an experienced and passionate brand marketer. Carolyn has almost 10 years of experience leading brand strategy, integrated marketing communications, digital and social media marketing initiatives and Hispanic marketing for various global brands. Carolyn has an MBA from the University of Notre Dame. She loves helping brands find new, exciting ways to engage with consumers through social media and emerging technology.